People the world over love English. This is especially true in Switzerland, where English is the default language. People on the French speaking side don't speak German and vice-versa. As for the Italian speakers, they don't bother with French or German! But everybody speaks English. And apparently, everybody loves it too. It's everywhere: on billboards and advertisements, on our Swisscom TV remote control, basically anywhere that is too small to cram four languages onto.
The only problem is that the English they use is often times absurdly ridiculous. Here is a fun example of really off the wall English. Let's just say that this cutesy, rhyming marketing approach for pregnancy tests sold in vending machines, would never fly in the English speaking world.
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| Yes, it rhymes. That doesn't mean it's a good thing. |
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| Maybe Baby is always placed next to the (much cheaper) condoms. |
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